Hello and Welcome back!
If you’ve not done so already, I highly recommend you go back and read Part One of this post to give this post more context.
Today we are going to explore how to avoid getting duped by spiritual alignment coaches that are selling the idea that if we just ‘align with our purpose’ and ‘stay in our pleasure’ and do our energetic work - that we can have wild financial success in our lives.
How to spot someone who is rich because they are selling money, not because they have actual magical insights or tools to offer.
It can be really tempting to believe these people because of COURSE we want a way out of our really tough system, and we want to believe that the success they are purporting to have is real even when we can find legitimate proof that it isn’t.
So let’s dive in and see how we can protect ourselves!
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The Millionaire Marketer Selling You Their Millionaire Businessperson Course
These people who are selling these courses and techniques that promise to help you align with your purpose, find your pleasure practices, to teach you the ‘energetics’ of money or that promise that if you heal your nervous system and get your mind right you will attract money and success - because look THEY did it! *may* be making a lot of money.
They likely DO have the receipts to prove that they are finding success in what they’re doing and thus have the authority to speak on this.
But we have to think this through.
They're selling a thing that literally everyone wants and is willing to believe.
They're telling people they have the secret to escaping the system AND to escaping the constant insecurity of escaping the system.
This may be clue number one as to why THEY are so financially successful, but why this financial success may not be transferable to what YOU'RE doing.
Their product is something that literally everyone wants, that we want to believe and that would make life incredibly magical and wonderful if it were true.
They are selling something that is incredibly easy to sell - and due to how social media works, it’s really easy to make it LOOK like you are successful and abundant - and this automatically transfers in a lot of our minds as being a reason to believe that they can then teach US how to have that same success - even if what we are doing is something totally unrelated to selling others on how to make money.
But if we zoom out a step further, we’re likely going to find that said teacher had at least one or maybe a few previous businesses they were involved in before becoming a sales teacher.
They were a life coach, a nutritionist, a polarity teacher, a therapist of some sort or they were involved in an MLM.
We will likely find that if we do a little research, they never seem to disclose how much they were making in those previous businesses.
They never disclose whether they were financially independent or if they were being supported by spouses/parents/others. They don’t share what their lives and businesses were like BEFORE pivoting to being a success coach.
Or they will literally SAY that they were failing in their previous businesses until they found these ‘secrets’ and started selling THEM - as though it were the practices/secrets they are selling that made them successful, rather than the simple fact that they are now selling that they can teach anyone to be rich.
It’s all about what happened AFTER that pivot. Or the ‘I went from earning only a few hundred dollars a month to having my biggest launch of all time’ VIA their pivot to business coaching.
Think about that for a moment.
They were doing what YOU'RE doing - running a non ‘I'll-make-you-rich’ business, and because that wasn't working they shifted to the ‘I'll Make You Rich’ business - and THAT'S when they stepped into abundance.
You see what I'm pointing to here?
They're likely weaving their past business into their new boss coaching - their yoga therapy is now a part of how they sell. Their polarity teaching is weaved into their marketing. Their healing modality - whatever it was, it’s still there, and it’s now a PART of how they are going to teach you to sell.
They didn't fully abandon the old thing, so it can LOOK like that old thing is a crucial PART of this new found success - but in real reality, it’s just the fact that they are selling a fantasy that is what is leading to THEIR success.
They will claim that it's not just that they are selling business coaching - no it's because they are HOLISTIC. They have the business COMBINED with the whatever other teaching - and this is what makes them SPECIAL. Unique. This is what gave them the SECRET to success. It's not boring marketing. It's yoga marketing. Polarity marketing. Mind body spirit feminine masculine divine connection marketing.
But in real reality, it’s just the fact that they are now selling success that they have success.
You see?
They are going to be telling you that they’ve figured out some secret sauce - the ultimate combo of spirituality/health/wellness practices that will supercharge your business efforts.
They are going to be telling you that this course is them sharing all their masterclasses on how to manifest wealth and abundance and they are going to transmit these downloads straight to you in their containers of love and light.
They are going to tell you that anyone can have a successful online business, and that anyone from beginners to the most advanced can level up their success by joining the community.
They are going to tell you that this is a massive opportunity not only to get all the tools they used to make it big, but also that you will be invited into a sacred space where you can connect with other like minded souls who will be great networking for you. You will be told that it’s their personal combination of spirituality/wellness practices that they’ve infused into their business approach that was the key that unlocked their abundance.
They are going to tell you that they also invested in themselves in order to generate their success, and that the financial exchange for the program is you declaring to the universe that you’re ready to play big and get rid of all your self limiting beliefs so you can finally have the success you’ve alway craved.
They are going to tell you that a LOT of what holds people back (ie. you) from making it big online is simply that you don’t believe in yourself enough, you’re not aligned enough, you’re not open enough, you’re not in your masculine/feminine enough, you’re not showing up in your fullest self enough and that they will teach you how to do this.
They are going to have a social media feed filled with photos of themselves luxuriating. Traveling. Pampering. Spending their money. Enjoying the good life. It will be bright, saturated and will have all the right tones, colors and visuals. There will be lots of talk of manifesting, energy, clearing, aligning, taking responsibility for ones self, upgrading, DNA shifting and quantum leaping. There will be a LOT of speaking to finding purpose and meaning. Finding your true self and that true service that only you have to offer. Stepping into your fullest potential, being your WHOLE self, transcending your limits and pain and FINALLY having that HUGE life you always wanted to have.
They are going to tell you that the thing that took them from failing/just making it to success was an alignment strategy. A belief system re-orientation. That they energetically shifted something. That they healed their masculine/feminine balance. That they used their pleasure practices or aligned their bodies with nature perfectly or opened their hearts in order to generate those elusive sales.
It all sounds so magical.
And there may have been SOME of this in the mix. They may have worked through their limiting beliefs, they may have started playing bigger, maybe they honed their marketing in to match a more specific audience - and that’s really just basic business strategy.
But that isn’t WHY they are as successful now as they are.
Why Are They ACTUALLY So Successful?
They are successful now because their business is selling that they can teach anyone to become financially independent doing something they love doing that is also effortless and fills their lives with meaning and purpose.
THAT’S why they are selling millions of dollars in programs.
They aren’t running a business like you’re running a business. Their product isn’t like your product and their success isn’t going to be similar to your success.
They may really believe that it’s their alignment and spiritual practices that changed the game for them. They may earnestly trust that it was an energetic shift in awareness that caused the uptick in sales. They may be totally convinced themselves that it was their pleasure practices that finally unlocked the door to those million dollar years.
Because we are humans who really like to see patterns even where patterns don’t exist. We are humans who like to believe in magic when something logical is actually happening. We are humans with blindspots and the tendency to follow lines of reasoning that started out incorrect, that just keep building on themselves. We’re great at looking for evidence and seeing evidence where evidence doesn't really exist and also at ignoring evidence that does exist.
In most cases, we’re going to find again that what ACTUALLY lead these people to success was:
Being conventionally attractive.
Having some capital that got them started/a partner or parent who was willing to support them.
Getting in on an MLM early.
Having a product that was super niche and blew up without much effort on their part other than creating and offering the thing. (ie. they were going to make it big without a strategy or really doing much of anything)
Telling people that they will teach them how to manifest money easily.
This is what actually did it.
It wasn’t their pleasure practice.
It wasn’t their manifestation technique.
It wasn’t their mindset.
It wasn’t their juice recipes.
It wasn’t their alignment or the fact that they did what they did on the specific moon.
It wasn’t because they surrendered or opened or found God.
It was having the right product (ie. I will teach you how to be financially free or some other very specific thing that just happened to work), the right support and the right look.
On top of this, many of these courses don’t even contain the practical, basic business strategies that are necessary to know if you are working with an online business that isn’t selling wealth or something that you don’t really need to sell. Rather they are all energetic, ‘downloads’ of mindset shifts, ways you can alter your personal life to be more in alignment with abundance and so on.
Many of these courses aren’t even attempting to teach anything concrete and that’s for several reasons:
You can find that kind of information for free nowadays.
It’s not very sexy or enticing.
Many people who work in the online space have DONE all the practical marketing/branding/strategizing/backend set up and still aren’t having success in their business.
The person offering the course never had to worry about those things because their product was one of the ‘it’s gunna sell no matter what’ types.
The person never had success with those strategies either - because again the thing that made them their money was shifting to telling people they could teach them how to make money.
They will be selling the magical, esoteric, energetic things because that’s all they have to sell. That’s what they think did it for them. They aren’t seeing reality.
You Can’t Prove A Negative
Then finally, with these types of energetic programs - there’s never any way you can prove that their shit didn’t actually work. If you get success using their program, it’s all because of the program of course! If you don’t, it will be down to the fact that you didn’t do your work. You didn’t heal enough yet. You didn’t transform enough yet. You still have blocks to shift. Because there’s no real concrete way to tell what’s going on inside of a person one can never prove/not prove what is or isn’t happening - and thus they can always sow doubt in you that it was YOU that failed the program, not that the program failed you.
You can’t prove you did the steps because the steps are all energetic. You can’t prove you did the work because the work is all esoteric.
There’s a dangerous level of mind games going on in these kind of programs.
Even if they offer a money back guarantee there’s likely catches to that.
Most importantly, the fact that most of these programs cost SO MUCH money, means that again we are PRIMED to believe we’re going to get results. We’re far more vulnerable to drinking the kool-aid and convincing ourselves of success that doesn’t actually exist, benefits that didn’t actually happen and to blame OURSELVES for a lack of results. When you spend that much money on something your brain literally looks for reasons to believe it was worth it even when those reasons don’t exist in real life. The fact that these programs are focused so much on the energetics only inflates this possibility of self deception and being gas lit into believing you failed when the program was full of hot air.
We need to think critically about what we’re being sold and what we’re being told. We need to look beyond the stories people are weaving - even the stories they are weaving for themselves - to look for the actual truth.
True business success doesn’t come from inner alignment and love making. It doesn’t come from a masculine and feminine balance. It doesn’t come from God. It comes from having a solid product that people want, that’s being marketed strategically. It comes from consistency, and having a solid back end set up. Long term business success isn’t energetic. There is SOME energy to it - it’s going to be WAY harder to be successful when you really don’t believe in yourself and therefore aren’t putting yourself out there. When your whole life is work and you’re getting burnt out. When you aren’t taking care of your relationships and body.
But again, you totally CAN have success even WITH those blocks and you can totally fail even when you’ve worked those blocks.
The truth is, not everyone has something that’s going to be wildly successful - or even successful at all - even WITH good, solid marketing and branding. Not every product is going to have a huge audience. Not every person is going to be ‘attractive’ so as to be able to build a large following. A good business coach will tell you these things. A good coach will get you set up with the fundamentals first, and see how that goes. A good business coach will work with you on your blocks personally, and it won’t be all esoteric - there will be real 1-1 crossover between what’s going on in your personal life and how you’re showing up in your business - it won’t be all mysterious and totally metaphysical.
A good business coach, first and foremost, will have experience successfully running a business that was NOT telling people how to make money.
They will know how to sell an actual product or service that isn’t the dream of total financial independence that everyone wants to believe is real.
They will be honest with you about whether or not your thing has a chance.
They may help you with your pleasure and alignment. Your body connection and relationships. Maybe they will support you in loosening up or developing aspects of your character - and this may enhance your experience of work to a degree - but it won’t make or break anything.
Selling a real product or service is a totally different ballgame than selling making people rich.
I know we all want out of the rat race. We all want purpose and fulfillment. We all want work that means something. We all want independence and to believe that if we take responsibility for ourselves we will be free. We all want to believe that it’s an energetic/magical thing that’s holding us back from the success we want, especially when we feel we’ve tried all the practical things.
These desires make us vulnerable. To being tricked, and to being tricked by people who are also fooling themselves.
Just a reminder.
<3
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